CASE STUDY
IPS International
IPS International are a professional training and apprenticeship provider based across multiple sites throughout the South East of England. Offering their clients a professional partner for their training and apprenticeship requirements. Formed in 1986, IPS International are a long-established training provider that offer training across multiple sectors including; Digital Marketing Apprenticeships, IT Apprenticeships, Business Admin Apprenticeships and much more!
What was our brief?
IPS International partnered with The Lead Gen Specialists to bridge an internal resource gap. IPS International provided us with the brief of generating apprenticeship placements for their Level 3 Standard - Information Communications Technician apprenticeship, and their Level 3 Standard - Digital Marketer apprenticeship.
Prior to commencing any outbound activity, The Lead Gen Specialists first had to source relevant B2B data for the campaign. As a result of IPS International's onboarding and strategy session, it was agreed that we should source relevant B2B data across the Advertising & Marketing, Banking & Financial, Education and IT Sectors.
Having sourced data for IPS International, The Lead Gen Specialists were then tasked with prospecting into these businesses to identify Senior Decision Makers and generate sales qualified leads for IPS's Business Development team. The IPS team would then engage with these prospects and discuss both placements for new Apprentices, and upskilling of existing staff.
The Telemarketing Campaign
The initial focus of the telemarketing activity involved identifying Senior Decision Makers and having peer-to-peer conversations, delivering USPs and differentiator statements to prospects within IPS International's target sectors. Conversations have surrounded both the recruirment of new Apprentices, and upskilling of the prospect's existing workforce.
The Lead Gen Specialists were very professional in their approaches and making sure they represented us as a business well. I would be more than happy to recommend The Lead Gen Specialists to anyone looking for a professional lead generation agency to generate leads and build a long-term relationship with.
Kier Price, Director of Business Skills
IPS International
Generating Qualified leads & appointments for apprenticeship provders
What do IPS International have to say about us?
Having usiltised lead generation services previously from other suppliers, it was great to receive the consultative approach of Ben who first engaged with us. Once we had agreed resource levels, Ben also worked closely with us on developing the messaging and in providing regular updates and feedback.
The initial onboarding session allowed us to detail exactly what we were looking for. Regardless of the fact that Ben and the team at The Lead Gen Specialists have extensive training within the Training & Apprenticeship sector, it was great that they took the time to listen to our unique messages, along with providing feedback on their experience.
We have now been working with The Lead Gen Specialists for the past three months, and our experience has been nothing short of professional. With weekly catch-up meetings to discuss progress, reporting and the opportunities that have been generated for us.
We're pleased to have found The Lead Gen Specialists and look forward to continuing our working relationship together, now that we have found a partner we can rely on to both generate leads, and help top-up on internal business development resources.
I would like to add that I found Ben and his team professional and the process was very well managed. The Lead Gen Specialists were very professional in their approaches and making sure they represented us as a business well. Our campaign has now come to an end, however, this has certainly proved uselful for future campaigns where we would use The Lead Gen Specialists again, but also utilise other services that they offer that will support our business in other ways.
I would be more than happy to recommend The Lead Gen Specialists to anyone looking for professional lead generation to generate leads and build a long-term relationship with.