Articles & Insights

Articles & Insights

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3 Crucial Steps to Unlock More Enquiries in 2024 with Lead Generation

3 Crucial Steps to Unlock More Enquiries in 2024 with Lead Generation

When approaching a new financial quarter, it's the time for review and reflection. Asking yourself what worked well over the last quarter, and what you can improve for the next. Ultimately answering; 'Have we met our growth goals?' In this article, we walk you through 3 marketing tactics you can implement as part of your omni-channel strategy to unlock more enquiries in 2024.

Alisha Treadwell

Transform Cold Calls into Hot Leads in 4 Simple Steps

Transform Cold Calls into Hot Leads in 4 Simple Steps

Ever wondered how telemarketing services enables businesses to be more efficient, relevant, and customer-focused? Effective telemarketing should form part of your overall marketing strategy to increase conversion rates, customer satisfaction and long-term success. In this article, The Lead Gen Specialists walk you through how you can make the transition from a cold call into a hot lead in just 4 simple steps.

Alisha Treadwell

The Human Touch - 5 Reasons Why Telemarketing Will Never Not Be Successful

The Human Touch - 5 Reasons Why Telemarketing Will Never Not Be Successful

The rise of Artificial Intelligence and automation is becoming increasingly popular in today's society, and it certainly does have its benefits. In the era of technology, many people underestimate the power of incorporating humans as part of their lead generation strategy and assume that digital platforms and automation are the only way forward. In this article, we give you five reasons why telemarketing will forever remain a successful method of lead generation.

Alisha Treadwell

Email Marketing vs Telemarketing: Which is Best for Your Business?

Email Marketing vs Telemarketing: Which is Best for Your Business?

Optimising and deciding which tactics to deploy can be daunting for businesses in the modern day. The sheer variety of lead generation tactics available can make your strategy difficult when deciding what will yield the highest ROI for your business. In this article, we discuss two of the most effective methods of lead generation, telemarketing and email marketing. Assessing the pros and cons of both, and answering the all-important question, which is best for your business?

Alisha Treadwell

Telemarketing for the Marketing Industry: Does it Work?

Telemarketing for the Marketing Industry: Does it Work?

As a marketing agency, how do you focus on generating high-quality leads whilst simultaneously producing high-quality work for your clients? In this blog, we look at how telemarketing works for the marketing industry and how you can utilise the service to build a prospecting engine that not only keeps you ahead of the competition, but wins you new clients.

Alisha Treadwell

From Prospects to Customers: A Step-by-Step Guide on Lead Generation for Manufacturers

From Prospects to Customers: A Step-by-Step Guide on Lead Generation for Manufacturers

The manufacturing sector is one of the oldest, most established sectors, and yet the same question is being asked. "What can we do to grow?". In this article, we provide you with a thorough step-by-step guide on how to build an unbreakable lead generation strategy for manufacturers that will turn prospects into customers.

Alisha Treadwell

The Key to Keeping it Real in 2023 with Original Content Writing

The Key to Keeping it Real in 2023 with Original Content Writing

In 2023 with the likes of ChatGPT, the Metaverse and GoogleAI, not to mention an abundance of online content, what can you do to ensure that you're creating compelling, yet original, content that can assist with your lead generation and email marketing campaigns? Find out as we share our secrets to developing original content.

Ben Miller

How to Structure a Killer Telemarketing Pitch That Will Win You New Clients

How to Structure a Killer Telemarketing Pitch That Will Win You New Clients

When conversing with Senior Decision Makers, what do you need to say in order to obtain the information needed for you to convert the prospect into a sales qualified lead? In this article we discuss how to create a killer telemarketing pitch packed full of benefits and questioning skills to get you ahead of the competition.

Ben Miller

How to Generate More Commercial Cleaning Leads With Telemarketing

How to Generate More Commercial Cleaning Leads With Telemarketing

When it comes to lead generation, cleaning companies are often faced with similar issues: appointment setting, and winning new business. In this article we discuss the reasons why telemarketing will help you generate high-quality commercial cleaning leads.

Luca Gaeta

Does Telemarketing Still Work in 2022?

Does Telemarketing Still Work in 2022?

The days of Telemarketers reading directly off scripts and submitting high-quantity, low-quality leads are over. Modern Telemarketing is a vastly different service in 2022, but does it still work?

Luca Gaeta

5 Principles of Ethical Marketing Explained: Finding The Right Balance.

5 Principles of Ethical Marketing Explained: Finding The Right Balance.

Ethical marketing practises are only becoming more important as the years go on. With buyers being more astute when it comes to products and services on offer from a range of providers. We discuss the issues that arise when deciding if marketing efforts are ethical or not, examples of different marketing strategies and how your business can avoid any costly mistakes!

Luca Gaeta

4 Tips for Generating High Quality Leads as a College or Apprenticeship Provider

4 Tips for Generating High Quality Leads as a College or Apprenticeship Provider

Since the introduction of the Apprenticeship Levy in 2017, many colleges and apprenticeship providers have been impacted by increased competition. We have made a collection of our top-tips for generating high quality leads as an apprenticeship provider.

Luca Gaeta

4 Proven Strategies for Generating Commercial Cleaning Leads

4 Proven Strategies for Generating Commercial Cleaning Leads

With over 66,000 cleaning companies operating in the UK, we discuss the strategies you can implement to generate Commercial Cleaning Leads in a highly saturated market.

Luca Gaeta

Impacts of Rising Energy Costs on Commercial Solar Leads

Impacts of Rising Energy Costs on Commercial Solar Leads

With rising Oil, Gas and Electricity costs, Businesses and Consumers are looking at Solar and other Renewable Energy options. In a sea of providers, what can you do to ensure that you stand out from the crowd, boosting the number of sales appointments and leads your Salespeople are engaging with week?

Ben Miller

4 Steps to Fill Your Calendar With Sales Appointments

4 Steps to Fill Your Calendar With Sales Appointments

Is your calendar full of sales appointments? Looking to hit or exceed sales targets? Find out how to build an effective lead-generation strategy.

Ben Miller

9 Ways to Generate Manufacturing & Industrial Sales Leads & Appointments

9 Ways to Generate Manufacturing & Industrial Sales Leads & Appointments

For a business to grow and minimise risks, it will need a growing list of trustworthy core clients. Here are some top tips for you to engage with prospects and build on that core client base!

Ben Miller

Appointment Setting Post-Covid

Appointment Setting Post-Covid

As the global economy starts to reposition itself to a post-covid environment, should we revert to face-to-face appointment setting?

Ben Miller

5 Important Tips to Get More Leads in Your Sales Funnel!

5 Important Tips to Get More Leads in Your Sales Funnel!

All B2B businesses are focused on one common goal – getting more leads into their sales funnel. In today’s article, we’re going to be looking at some of the methods that you can use to generate more leads to work through your sales funnel.

Ben Miller

The Power of Modern Telemarketing

The Power of Modern Telemarketing

In this article, we shall be looking at how telemarketing has changed from the boiler room style of “hammering the phone” to becoming an effective way of generating sales qualified, and marketing qualified, B2B leads.

Ben Miller

How to Choose the Right Lead Generation Agency

How to Choose the Right Lead Generation Agency

In this article, we shall be looking at how telemarketing has changed from the boiler room style of “hammering the phone” to becoming an effective way of generating sales qualified, and marketing qualified, B2B leads.

Ben Miller

Email for Marketing & Lead Generation

Email for Marketing & Lead Generation

Telemarketing campaigns can be easily optimised through taking these simple steps to improve engagement rates… after all, the more decision makers you speak with, the more opportunities you’re going to generate!

Ben Miller

6 Reasons to Outsource Your Telemarketing

6 Reasons to Outsource Your Telemarketing

When looking at ways to increase the number of leads your salespeople have to follow up on, then telemarketing should most definitely be one tactic that you’re considering. If you are contemplating how to ramp up your lead generation activity, why should you look at outsourced telemarketing? Read on!

Ben Miller

4 Tips to Improve Your Lead Generation & Telemarketing Campaigns

4 Tips to Improve Your Lead Generation & Telemarketing Campaigns

For those looking to supercharge their lead generation strategies, take a look at our 4 top tips for supporting your telemarketing campaigns.

Ben Miller

Why Outsourced Telemarketing Will Benefit Your Business

Why Outsourced Telemarketing Will Benefit Your Business

Telemarketing for any business, whether you’re a new start up or large enterprise, can be one of the most proven methods of increasing sales leads, and ultimately your sales growth.

Ben Miller

What to Consider When Hiring a B2B Telemarketing Company

What to Consider When Hiring a B2B Telemarketing Company

What should you consider when deciding upon a telemarketing agency? We explore the qualities that would make a company the right fit for you!

Ben Miller

Does The Great Resignation Affect Client-Supplier Relationships?

Does The Great Resignation Affect Client-Supplier Relationships?

In this article, we will look at The Great Resignation from the standpoint of the Supplier and Client relationship, as well as provide some insight into how you can use this as a prime opportunity for business growth.

Ben Miller

How To Create Effective & Unique Selling Points

How To Create Effective & Unique Selling Points

You need to understand what your USPs are, and how you can help to alleviate the pain points that your prospects are facing.

Ben Miller

How to Build Brand Awareness Using Thought Leadership

How to Build Brand Awareness Using Thought Leadership

Comparatively speaking to larger companies, building brand awareness is far more difficult for smaller companies. For businesses that haven't yet established a name for themselves in the public eye, thought leadership is a tried-and-true strategy.

Ben Miller

Foundations of a Successful Lead Generation Strategy

Foundations of a Successful Lead Generation Strategy

In this blog we shall be looking out how you can build the right data pool for your target market.

Ben Miller

What is a Lead?

What is a Lead?

There is a different strategy for each of the three lead types that will optimise your lead generation and close as many deals as possible. To investigate these, you must first understand what these types of leads are.

Ben Miller

How to Optimise Your Marketing Strategy in the Age of LinkedIn Robots

How to Optimise Your Marketing Strategy in the Age of LinkedIn Robots

LinkedIn is a powerful, professional network comprising 650+ Million users. Mundane tasks are already automated and human activity mimicked, but are you a human LinkedIn robot?

Ben Miller

How to Build a Sales Pipeline During a Pandemic

How to Build a Sales Pipeline During a Pandemic

When attempting to build a sales pipeline during a pandemic, it is important to ask yourself a few questions regarding your target customer and adjust your lead generation strategy accordingly.

Ben Miller

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